AN iconic ice cream brand has discontinued one of its beloved flavors for a surprising reason.
Ben & Jerry's Fossil Fuel was perfect for those with a sweet tooth, featuring chocolate cookie pieces, fudge dinosaurs and a decadent fudge swirl.
But to the horror of fans, the tasty treat was axed from the brand's offerings in 2010 - and can now only be found in the company's 'Flavor Graveyard.'
"Whatever happened to our flavor Fossil Fuel?" the company asked in a Facebook post in 2016.
"We buried it. Really."
Explaining its reasoning, Ben & Jerry's shared a detailed statement posted to the company's website.
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"We made the decision to lay it to rest in the Flavor Graveyard, because we believe that fossil fuels, whether ice cream or the real thing, belong in the ground!" the message says.
"We must put an end to investment in fossil fuels if we hope to save our climate, and that’s what many in Europe are trying to do."
Ben & Jerry's went on to call for a divestment campaign targeting the fossil fuel industry.
Not all fans, though, were impressed.
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"Show me pictures of chubby hubby and not your political agenda," one wrote.
Another added: "Okay, fossil fuels are bad, but fossil fuel ice cream was great and delicious," said another.
"Very disappointing you retired it for no real reason except to make a statement, one that could have been done without depriving us of ice cream."
It is not the only iconic frozen treat that's been discontinued in recent years.
Unilever, the parent company of Ben & Jerry's, discontinued the Choco Taco last year due to supply chain issues.
The ice cream had been a fan favorite for nearly four decades.
Friendly's has also axed its popular Wattamelon Roll, although the treat was replaced by a new Wattamelon Krunch sorbet cake.
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